Having effective Website Development is an essential component for business and individuals to bring their products, services and ideas to market in today’s digital age. Your potential online market is vast and it is crucial for you to capture it; you've probably been told that before right? The question we hear a lot at Your Clicks is ‘how crucial is it for my industry?’, ‘Do I really have a market for my products, services or ideas?’.
Australia has a population numbering over 20 million. Of that number, over 46% access the internet more than once per-day. This tells us that over 10 million Australian people are using the internet regularly with 55 to 75 year olds being the fastest growing demographic of users. Over 75% of those people use a mobile device and that number is expected to grow as we move through the year. In fact, recent google projections have suggested that mobile devices will overtake desktop computers in 2014 - 2015. People are searching from Sydney CBD to the deepest corners of Tasmania’s South West. Business is conducted online in literally every industry from research farming equipment to specialist wig repair services.
The market is also using technology that is rapidly changing. Every year the next smart phone or tablet device brings with it new screen sizes, new abilities and more. For your business to be successful you need a Responsive Design website that can change with the technology.
So what does all this mean for you? If we think of the vast online landscape like that of a bustling market, full of potential clients and followers of your products, services and ideas, then you would want to be able to present your goods to that market in the most unique way possible.
When we build your website or Landing Pages, we consider their function to be an extension to what is happening in the reality of your day-to-day business. Like a customer service or sales representative, you need your website to be well presented and to be compatible with a vast audience of potential clients and subscribers. A salesperson who is unable to build relationships with the majority of potential client personalities is akin to a website that is unable to be easily viewed through tablets, smart phones and computers.
If you had a salesperson who your potential clients were uncomfortable with or didn't trust you would lose sales, the same is true for your website. We see that it is of utmost importance to ensure that high quality design is integrated with ease of access to the consumer so that they can easily access the information they need to subscribe or buy from you.
We also ensure that your Website Development is search engine friendly by building in effective On Page SEO while following best practices advice from a range of webmaster sources. If you aren't sure if your website is search engine friendly, it probably isn't. Having a website that is not prepared to direct traffic from a search engine is like dressing your sales person in the finest clothes and sending him out into the marketplace without the ability to speak; without the ability to draw attention to yourself, you are a silent drop in the ocean of website owners.
Your Clicks has a wholistic approach with our Online Marketing Management and we are focused on ensuring that you have all the tools to go to market as well as the ability to define yourself to your market as an advertiser of choice. Speak to one of our online marketing specialists today about a tailored strategy for your business. Don't forget to ask our online marketing specialist if you are eligible to get a free, Responsive Design website upgrade.
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