Search Engine Optimisation is one of the most competitive forms of advertising in Australia, and for good reason. Of the 16.8 million regular internet users in Australia, Google has an audience of over 11 million users making it essential for businesses wanting to expose themselves to the Australian market and abroad.
Our online marketing specialists will work with you to achieve more than just being visible on search engines. Our primary focus as a Google Partner is to ensure that the SEO Ranking deliverying traffic to your website is useful to your business. After all, clicks are great but if they aren't turning into qualified business for you then they are as bad as not having them at all, maybe worse when you factor in lost time.
Your SEO account manager will work alongside you to build an understanding of your objectives for SEO Management and apply a tailored strategy that reflects those goals. Our strategy is long term, we don't build spam links to your site or 'keyword bomb' the content on your website. Our changes are in line with recommended processes from a broad range of sources and webmaster guides on how a website should be constructed to clearly show the search engines what keywords to rank for. If you are eligible for a free Responsive Design website upgrade, we can enhance the content on each landing page to further improve its ability to be crawled by Google and generate higher conversion rates.
An important part of our approach to SEO is to implement Analytics tracking and combine this with Google Webmaster tools to monitor site health. If you have a Google AdWords account, we can also take the data acquired from this strategy to target keyword phrases for SEO that are known to be converting and that you already have an online presence for. In addition to this we have our own in house systems that can analyse site structure and performance, off page backlinks and their quality and much more.
We invest into the long-term success of our clients Keyword Ranking and ensure that our search engine optimisation is compliant and mindful of changes to Google's Algorithms. We DO NOT outsource any of our SEO work to overseas as we value your feedback and rely on your knowledge of your business. Industry experience has also shown us that local knowledge produces a higher quality result.
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